2025 STORIESA look at the key themes for the year ahead…
Sundae
Neapolitan shades are looking new and exciting. This was the latest look to come out from AW25 pre-fall before the AW25 catwalks. We are already seeing the baby pink and gelato shirting stripes in store, but this look will be key and chocolate and pink will dominate the season
Ballet Core
We heard about ballet core last year, but the aesthetic is here to stay with wellness a key feature for every retailer and brand at the moment
Love story
The Chloe show is still a key talking point and this vintage and botanical look is still as relevant as last year
City Dresser
This cooler than cool look focusing on minimalist, monochrome and luxury fabrics and textures creates a great foundation for the season
Urban oasis
Romance is refreshed mid season with refreshing new colour palette of soft green, peach fuzz and pops of citrus. Teamed back with smarter khakis and military greens this is a great look for spring or transitional
Rodeo
The western theme keeps having it’s moment and this will continue and become key again for peak Summer into transitional. We are also ready seeing the suedette and deep earth tones emerging, but this will get a refresh with hues of blue and crisp white laces and embroideries.
Ruaha
Inspired the spices and earth tones of Africa with beautiful hand crafted touches and woodblock prints - this is a beautiful high summer story.
Paradise
Abstract prints of soft and vivid shades of greens pop against bright raspberry and baby pinks. Offset with subtle combinations of the palette in ombre and neutral tones, in luxury fabrics and crinkled soft easy wear textures for the perfect High Summer story.
Long Beach
Inspired the spices and earth tones of Africa with beautiful hand crafted touches and woodblock prints - this is a beautiful high summer story
Retro Icon
The strong seventies theme from 2024 is given an update with pops of tangerine and soft lilac. A perfect way to continue the trend for chocolate, coffee and mocha shades into the AW season
